In order to drive sales and increase consumers awareness on Binh Thuan dragon fruits for the domestic market, Big C & GO! have organized the event Binh Thuan Dragon Fruit Week at Big C & GO! Market chain in the North of Vietnam from 07/07/2019 to 14/07/2019. Starting 08/07/2019, Binh Thuan Dragon Fruit Week will be presented at Big C & GO! Chain throughout the country.
As the pride of Binh Thuan province, the dragon fruit is a high-value fruit which is gaining international recognition. However, dragon fruits’ potential has not been fully realized, as Binh Thuan dragon fruits are being exported to China mostly through border trade, exposing farmers to numerous hidden risks.
As part of our commitment to “contribute to Vietnam’s prosperity and to enhance the quality of life of the people”, Big C & GO!’s purchasing department has been working in close collaboration with Binh Thuan Province People’s Committee and local farmers to advertise Binh Thuan dragon fruits and improve its international recognition.
Binh Thuan Dragon Fruits Week is the brainchild of this collaboration. Throughout this event, shoppers who come to Big C & GO!’s chain will be able to buy high-quality dragon fruits weighing more than 500g and compliant with international standards. These dragon fruits have been sourced from local Binh Thuan farmers with no rebate.
Furthermore, to help improving consumers awareness on this fruit, Big C & GO! will also sell delicacies made from dragon fruits such as dragon fruit smoothie, dragon fruit juice, dragon fruit cake with cheese filling, etc. It is expected that the supermarket and hypermarket chain Big C & GO! will consume at least 500 tons of Binh Thuan dragon fruit throughout this harvest.
A representative from Big C & GO! reveals: “The dragon fruit is the main crop of Binh Thuan Province, and this fruit is also included in the national OCOP program, which Big C & GO! are actively supporting. By putting more effort into advertising Binh Thuan dragon fruits, we have, once again, reaffirmed our commitment to support Vietnamese products in general and those of Binh Thuan Province in particular.”
Always staying true to our commitment to support Vietnamese products, Big C & GO! have been faithful friends to local farmers in the age of globalization. Through the event Binh Thuan Dragon Fruit Week, Big C & GO! hope to make sure that farmers get to sell their products when the harvest comes, helping to improve their overall quality of life.
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